Tuesday, 30 August 2011

Analysis of Pop Video 3 - Katy Perry Hot N Cold


Katy Perry's Hot N Cold video is a very enjoyable music video to watch, it is almost a thought or a story that plays in the head of the groom. This video is quite fast paced and upbeat with the music, there are many different locations ranging from a church, an alley and a night club. It is a very busy video and there is many people involved, making it more interesting to watch. The colours in this video are very vibrant, this is typical of Katy Perry as she is usually associated with happy, bright colours and positive/imaginative locations. The main colour scheme in this video is white and pink causing it to be quite feminine and girly, it could also connote the innocence and fun of it as it is almost a fantasy world. 

The costumes in this video add to the fantasy feel to it, Katy's wedding dress is actually a play suit with a train and an oversized bow on the front, this makes the video quite fun and not so serious as this isn't what you would see at a real life wedding. It seems as if the whole video has been taken from a child's story book/ fantasy world, she is seen walking into the street with a zebra following at her side, acting as a horse would with a rainbow in the sky. I feel this brings the video to have a playful and humourous side to it.

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