Advert Designs

I created these advert designs on photoshop as a practice for the final one, it helped me to realise that it is quite hard to find a certain background and colour scheme to match with the image and the music genre. However it has helped develop my skills on photoshop and my knowledge of what a succesful advert would be like. I made two of these adverts using the same image in order to show how different the outcomes are when using contrasting colours and backgrounds.

WWW:
 I think the advert went well as I was creating it in a limited time compared to what I would be with the final one. I think the colours and background work well with the genre, the light and soft colours create a girly sheek feel to it which would attract the desired young female audience. I like the font and feel that it is something that is now a major part of the brand identity, it works well with the quirky genre.

EBI:
The first advert could have been better if the editing was slightly more subtle, the lips look quite surreal and it doesn't look natural. I think the second advert could have been better by changing the font colour, the white against the glitter is quite difficult to read straight away. This is something that will help me to learn when producing the final advert.

This image shows me working on photoshop placing the background onto the image as a seperate layer. 

Assessment - Final Planning check 08th Nov SJA

www:

• WOW! Jade, what a fantastic blog to read through and enjoy! I have really enjoyed looking over your blog. It's very visual, engaging and shows loads of really thoughtful creativity and excellence in the use of media to explore your concept and communicate your ideas.
• Every post is visual, and when I read your thoughts, there is a real sense that your clearly and genuinely engaged with the task - not just going through the motions. You seem to enjoy what you are working on- and this comes through in your posts. They are actually 'interesting' to read.
• Excellent post on 'Concept' - I love your idea, and I really am looking forward to seeing the finished product from your group.

Well done!

some suggested ebi's:

• - Song Details - What you currently have here is really just the song from Youtube with one paragraph about it. I wonder if you could make this post more interesting - maybe some key lines / lyrics... Or maybe you and your group talking to camera about what the song means to you...
• - Storyboards - the Animatic is great. To really show anyone marking your blog that you have an excellent knowledge of technical terms, perhaps come back to your storyboards (the paper copies) and include more technical info - comments on lighting, camera movement... framing / composition, etc... etc. You cannot see any of this info in the animatic. I think you need to make sure your storyboards contain lots of detailed technical info and then scan them in - along with your animatic.
• Check the post on 'advert design's - looks strange on your blog - massive gaps when you scroll through.

Overall, this is Excellent Jade. You should feel really proud of what you have done and you have clearly invested loads of time on your work. I am really looking forward to seeing your concept come to life in your music video!

SJA

Location Permission Letters

We emailed a drama teacher working in our school to ask if it was possible for us to use PDH the drama room for sections of our filming, with this permission we will freely be able to use the room and the equipment within it. This is the only permission email we will need to send as the other locations are public places such as pavements and parks therefore we do not need to ask to film there.

Talent Release Form

I had to complete a talent release form in to confirm that I allowed to be filmed for the music video, if there were to be any other performers they too would have to sign a talent release form.

Photo Shoot Plan

Gemma created a photo shoot plan in order for us to be organised and fully aware of when we are taking our images and what props, costumes and equipment we will need. We have decided as a group that we will take our photos for the CD cover and advert whilst filming the music video, we feel that it will be more time efficient and it will help to maintain the same image through the video, CD cover and advert. I think this will also help keep the brand identity by having the same look about the performer.

Record Label Permisson

Brand Identity - Emma Holt

Shooting Schedule

We created this shooting schedule as a group as a table that can be printed as aid when filming, it is almost like a diary showing the order we have planned to shoot each scene. This will give us the knowledge of what costumes, props and equipment we need so we can ensure we will have it to hand before we go out and film. It will also help us on the specific filming days as we will not forget to film certain sections and everything needed will be in the correct shots.

Storyboard

I created a story board for the group music video, I drew this in great detail so when it comes to filming the shots we know what specific shot type it is and what is involved in it, including the location, costume and props. Whilst putting together this small video I put a specific showing time on each of the images so that the images of the shots was in time with the music. This gave us an idea of what the music video would look like over the lyrics, I feel this was very successful to help us develop the planning and ideas of the video. I also wrote the details, actions and shot type that would take place in the shot in a box next to the drawing which will also help us to be organised when it comes to filming.

In each box we have written the shot type, the lighting we need (bright/dark), the camera movement eg still, pan, track. On certain boxes I have written the line of the song or the time that we expect it to be seen in the video, this will help me when filming as I can play the correct part of the song to lip sync to.