Q3. What have you learned from your audience feedback?

During class time we joined to make partners and evaluated each others digipack. This was helpful as I was gaining advice and an opinion of someone who had the same experience as me in media, rather than someone who wasn't necessarily aware of the more in depth media terminology. The 'WWW' is very useful to my group as it is essential to us that our digipack relates to our genre, as it will suit our target audience and make it more obvious that it coincides with our video. The 'EBI' was taken into account and on my next draft of the digipack I will consider adding more information such as a website or something similar to make it more personal.

I posted my first video draft on my Facebook page to gain feedback from a wider audience, I found the response very interesting and this also helped when I went back to perfect the editing. Some of the comments suggested we added in camera movements as the still camera caused slight viewer fatigue, this problem was addressed by adding in a pan and also zoom in and outs using a specific tool on Final Cut. One comment highlighted the fact that it looked as if I had 'forgotten the words' at a certain point, this was corrected by making sure the clip was in time with the music allowing the lip syncing to be in time. It was quite apparent that  everyone enjoyed the use of props and mise en scene including the bike, balloons, glitter and paint which were the aspects that we took great care in performing, filming and editing. 

I also posted my advert on Facebook asking for anything that could be improved. The main issue that seemed to be noticed by each person commenting was with the text, a few of the words seemed to be quite hard to read due to the lighting in the background. As this is advertising an album it is essential that the writing can be read therefore I took the image back onto Photoshop to focus on rearranging the text in order for it to be visible. When editing the image again I totally re-arranged the text to take on a completely different layout causing the text to be readable.