What have you learned from your audience feedback?

As you can see in this video I invited a group of people in form of a focus group to view our music video, advert and digipack. Whilst they were watching the video they filled out printed questionnaires which would give us essential information in helping us create our final products. A select few also took part in expressing their views on what went well and what could be improved with the video in front of the camera. I feel this was a successful way of gaining audience feedback as we were able to discuss points in detail with them rather than viewing simple comments on social networks such as facebook.