Final Product - Advert Candidate Number: 5056

Final Product - Music Video Jade: 5056 Emma:5096 Gemma: 5066

Final Product - Digi-pack Jade: 5056 Emma:5096 Gemma: 5066

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In What Ways Does Your Media Product Use Develop or Challenge Conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q2. How effective is the combination of your main product and ancillary texts?

Combination of My Main Product and Ancillary Tasks

Q3. What have you learned from your audience feedback?

During class time we joined to make partners and evaluated each others digipack. This was helpful as I was gaining advice and an opinion of someone who had the same experience as me in media, rather than someone who wasn't necessarily aware of the more in depth media terminology. The 'WWW' is very useful to my group as it is essential to us that our digipack relates to our genre, as it will suit our target audience and make it more obvious that it coincides with our video. The 'EBI' was taken into account and on my next draft of the digipack I will consider adding more information such as a website or something similar to make it more personal.

I posted my first video draft on my Facebook page to gain feedback from a wider audience, I found the response very interesting and this also helped when I went back to perfect the editing. Some of the comments suggested we added in camera movements as the still camera caused slight viewer fatigue, this problem was addressed by adding in a pan and also zoom in and outs using a specific tool on Final Cut. One comment highlighted the fact that it looked as if I had 'forgotten the words' at a certain point, this was corrected by making sure the clip was in time with the music allowing the lip syncing to be in time. It was quite apparent that  everyone enjoyed the use of props and mise en scene including the bike, balloons, glitter and paint which were the aspects that we took great care in performing, filming and editing. 

I also posted my advert on Facebook asking for anything that could be improved. The main issue that seemed to be noticed by each person commenting was with the text, a few of the words seemed to be quite hard to read due to the lighting in the background. As this is advertising an album it is essential that the writing can be read therefore I took the image back onto Photoshop to focus on rearranging the text in order for it to be visible. When editing the image again I totally re-arranged the text to take on a completely different layout causing the text to be readable.

What have you learned from your audience feedback?

As you can see in this video I invited a group of people in form of a focus group to view our music video, advert and digipack. Whilst they were watching the video they filled out printed questionnaires which would give us essential information in helping us create our final products. A select few also took part in expressing their views on what went well and what could be improved with the video in front of the camera. I feel this was a successful way of gaining audience feedback as we were able to discuss points in detail with them rather than viewing simple comments on social networks such as facebook.

What have you learned from your audience feedback?

These gifs show the questionnaires that we distributed before the showing of our video, advert and digipack. We included questions such as, 'Do you like the effects (e.g. transitions and overlays) and how do you think they could be improved?' Feedback to specific questions like these is very helpful to our group as we can identify what people think is effective and use similar effects in other parts of the video and also change what they think could be improved to make the video suit the audiences visual preferences. The majority of the responses stated that the editing was very effective and entertaining which proved the effects we had already placed on the video were to the high standards we desire. 

What have you learned from your audience feedback?

During class we got into groups of people joining those together of different music videos, we watched all three music videos and gave our opinions what what we liked and what needed to be improved. We also listened to what they thought about ours.

On an A3 sized piece of paper we brainstormed the 'WWW's' and 'EBI's' of each group, this was very helpful as we were able to discuss our music videos with each other and identify any aspects that needed altering. I also found that it helped with reassurance with certain clips that are in place and I thought may have needed changing, however the majority of these clips were the ones that they most enjoyed. Taking part in listening and talking sessions allows you to take small ideas from the other groups and develop them into your own.

Audience Feedback

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages? PART 2

This video put in fast motion shows just some of the media technologies we used during the filming of the music video. As you can see Emma is setting up my camera and tripod which was used successfully in order for us to gain a steady shot. The tripod was also useful for placing the camera at various heights and to pan the camera smoothly. We were prepared when thinking of the things that were needed for the filming eg the powder paint, a sheet to protect the floor and baby wipes to clean up any mess left behind. Although this is isn't filmed we also used the stage lighting in the drama room to produce our desired spot light effect.

In the image above you can see how we used the camera when filming the main product (music video) in this particular image Emma is testing out the focus on the camera. She has placed her hand in front of it to see if it was possible for the camera to focus on my face if it were to be that close. This was a successful way of testing out different shots, due to the fact that we had no practice of filming the video we used this as trial and error.  

Advert Draft 2

Digipack - 2nd draft

Video Draft

Advert Draft

Digi-pack Draft

Final Research & Planning Assessment Dec 2011 SJA

Advert Designs

I created these advert designs on photoshop as a practice for the final one, it helped me to realise that it is quite hard to find a certain background and colour scheme to match with the image and the music genre. However it has helped develop my skills on photoshop and my knowledge of what a succesful advert would be like. I made two of these adverts using the same image in order to show how different the outcomes are when using contrasting colours and backgrounds.

WWW:
 I think the advert went well as I was creating it in a limited time compared to what I would be with the final one. I think the colours and background work well with the genre, the light and soft colours create a girly sheek feel to it which would attract the desired young female audience. I like the font and feel that it is something that is now a major part of the brand identity, it works well with the quirky genre.

EBI:
The first advert could have been better if the editing was slightly more subtle, the lips look quite surreal and it doesn't look natural. I think the second advert could have been better by changing the font colour, the white against the glitter is quite difficult to read straight away. This is something that will help me to learn when producing the final advert.

This image shows me working on photoshop placing the background onto the image as a seperate layer. 

Assessment - Final Planning check 08th Nov SJA

www:

• WOW! Jade, what a fantastic blog to read through and enjoy! I have really enjoyed looking over your blog. It's very visual, engaging and shows loads of really thoughtful creativity and excellence in the use of media to explore your concept and communicate your ideas.
• Every post is visual, and when I read your thoughts, there is a real sense that your clearly and genuinely engaged with the task - not just going through the motions. You seem to enjoy what you are working on- and this comes through in your posts. They are actually 'interesting' to read.
• Excellent post on 'Concept' - I love your idea, and I really am looking forward to seeing the finished product from your group.

Well done!

some suggested ebi's:

• - Song Details - What you currently have here is really just the song from Youtube with one paragraph about it. I wonder if you could make this post more interesting - maybe some key lines / lyrics... Or maybe you and your group talking to camera about what the song means to you...
• - Storyboards - the Animatic is great. To really show anyone marking your blog that you have an excellent knowledge of technical terms, perhaps come back to your storyboards (the paper copies) and include more technical info - comments on lighting, camera movement... framing / composition, etc... etc. You cannot see any of this info in the animatic. I think you need to make sure your storyboards contain lots of detailed technical info and then scan them in - along with your animatic.
• Check the post on 'advert design's - looks strange on your blog - massive gaps when you scroll through.

Overall, this is Excellent Jade. You should feel really proud of what you have done and you have clearly invested loads of time on your work. I am really looking forward to seeing your concept come to life in your music video!

SJA

Location Permission Letters

We emailed a drama teacher working in our school to ask if it was possible for us to use PDH the drama room for sections of our filming, with this permission we will freely be able to use the room and the equipment within it. This is the only permission email we will need to send as the other locations are public places such as pavements and parks therefore we do not need to ask to film there.

Talent Release Form

I had to complete a talent release form in to confirm that I allowed to be filmed for the music video, if there were to be any other performers they too would have to sign a talent release form.

Photo Shoot Plan

Gemma created a photo shoot plan in order for us to be organised and fully aware of when we are taking our images and what props, costumes and equipment we will need. We have decided as a group that we will take our photos for the CD cover and advert whilst filming the music video, we feel that it will be more time efficient and it will help to maintain the same image through the video, CD cover and advert. I think this will also help keep the brand identity by having the same look about the performer.

Record Label Permisson

Brand Identity - Emma Holt

Shooting Schedule

We created this shooting schedule as a group as a table that can be printed as aid when filming, it is almost like a diary showing the order we have planned to shoot each scene. This will give us the knowledge of what costumes, props and equipment we need so we can ensure we will have it to hand before we go out and film. It will also help us on the specific filming days as we will not forget to film certain sections and everything needed will be in the correct shots.