Concept

I have created a gif showing the main concept of our music video, we have decided to use brightly coloured, sparkly clothes and props to represent the artist and the song as being fun and energetic. The colours will be quite busy and clashing to attract the viewers eye and avoid viewer fatigue. We have the idea of making boring and plain/dull locations look exciting and more uplifting by involving the bright and sparkly costumes and props.

                              

This is the type of look that we have in mind, by using powder paints we can then create a happy, colourful explosion. This will relate to our genre as it has a feel good atmosphere about it, the explosions will automatically excite the audience and it will be interesting to watch. Current Indie Pop artists such as Ke$ha have inspired us to do this as it makes a music video lively and fantastical, it also portrays the artist as being someone who is care free, outgoing and creative.

We are also hoping to achieve the same explosion of colours by placing glitter onto drums and and hitting the surface making the glitter go in the air. Ellie has also used this in a previous video, however she is seen in a studio with lights positioned behind her whereas I will will be in a black room with the lights focussed on the drum/glitter and my face.