We would like to represent our artist as being a mix between two extremes in the Indie Pop genre, Ellie Goulding is generally seen as being quite natural and pure whereas someone like Marina is known to be more outgoing and daring with her costumes and makeup. I feel that by choosing a mix between the two and maybe incorporating the two looks into the music video it will mix it up a little bit and we will also be including more of the conventions that are seen in an Indie Pop music video. Artists of the Indie Pop genre are typically known as being quite quirky and different, they will always look sophisticated and glamorous in some way. I would like to represent myself (being the performer) as being quite glam and sparkly almost party like.
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