Video Analysis of My Genre - by Emma Holt

Eliza Doolittle - Skinny Genes

The cinematography in this quirky-pop video has a lot of beautifully composed shots where it gives off the artist’s unique performing side. Like throughout the video you can see in all the screen grabs that rule of thirds is largely used making the video more like a piece of artwork, allowing the viewer to appreciate the performance more. Also, in this video establishing shots are used, and (grab 4) is well composed because you get to see the whole location but I like how it is tilted off to the side, almost emphasising that Eliza is different from other artists and that she does stand out from the crowd. Close-ups are also used a lot in this music video, almost giving the performer lots of screen time as a promotional stunt for her to be recognised, so people will go out and buy her music. Overall, (grab 8) is beautifully composed as the performer is in the foreground while the backing dancers are in the background, putting more emphasis on her and showing that she is the main star.
The performance throughout the video is always at a high, with Eliza lip-synching perfectly and presents herself as being confident in front of the camera with her unique style of voice making her more recognisable amongst the music industry. Also, to make her seem more random in the pop world, she has dancers but they are their selves, with one dressed as a clown doing his style of dancing, while there is a hula-Hooper (grab 10) showing off her skills and they all seem to be central within the screen, suggesting that not only is Eliza random and quirky but that idea also reflects out onto her extras in the music video.
Eliza doesn’t have many costume changes in the video, but at one point she puts on a blonde wig, and this almost confuses the audience and makes them want to watch on as they wonder why she has done and they want to see if it really is her performing. Also, I like how her band use people as their instruments, like (grab 2) the man is playing the woman as a keyboard reinforcing that the genre is quirky-pop and that very random things could happen in this video.
The style of editing in this is obviously continuity, and it shows Eliza through the stages of this party, and I feel that it gives it this original feel like everything about the video is basic and simple, but what’s in the frame makes it more random and quirky, leaving the audience interested in watching the video and seeing how she is very different from your usual pop-stars like Beyonce or Katy Perry.