Analysing A Video Of My Genre

Little Boots 'Remedy' music video is very similar to Ellie Goulding's 'Lights' which goes to show that the conventions seen in both of these are quite popular when it comes to creating a electro pop music video. The mise en scene is very similar, she appears in the same sort of location in a black room which is lit by bright lights. The lights in the previous video were multicoloured however these are white and gold giving off the impression that she is quite pure and innocent however they also bring a star-like, glamourous atmosphere. Throughout this video Little Boots remains in one costume however due to the fact that it is quite busy viewer fatigue is not a problem. The costume that she is in is interesting and slightly outrageous as it is not something you would see in high street fashion, this is effective as it makes the video exciting and unique. She is also seen playing the key board, which takes plays a major part in electro pop music. I think that showing an artist playing an instrument in their music video portrays their talent and skills making them a good role model to people that listen to their music and play instruments themselves. The use of smoke in this video creates an eeire, darker atmosphere however it also looks like a futuristic extra terrestrial scene.

The cinematography in this video portrays her as being vulnerable rather than powerful. The use of birds eye view shots look as if she is weaker however I think it also brings out a softer side to her strong image. It could also portray sex appeal as she is layed out on the floor in a slightly suggestive and provocative manor which would attract the male side of the audience. Although the high shot portrays a vulnerable look the fact that there is more than one of her could connote power and her growing success in the music industry. I like the close up that has been used on her eye, I think it brings a more serious tone to the video. The way in which her eye is looking into the camera gives a threatening feel, portraying she is not as innocent as it seems.

The editing plays a major part in this video, the screen grab shown above is a very creative the effect has multipyed the amount of mouths which may be putting emphasis on the fact that she is a talented singer. I think it is an effective shot to use when promoting the electro/indie pop genre as it is quite unusual and quirky, also interesting to look at.