Founder: Chris Blackwell
Founded: Jamaica, 1959
Location: New York
Parent Company: Universal Music Group
Distributors: Island Def Jam Motown, Island Records Group, Universal Music Germany & Universal Music Australia
Genre: Focus on rock & pop
History: The company was in Jamaica but relocated to the UK in May 1962 and “Island” was the largest indie record label in history that had an influence on the British music scene in the early 1970s. Then, Blackwell sold the label to PloyGram in 1989, and they continued to market the brand, Blackwell was made CEO of PolyGram's Island Entertainment division. Immediately, PolyGram began expanding “Island's” reach through its global manufacture and distribution network, but the label was unfocused in the 1990s. Now “Island” records is under the Universal Music Group that’s resulted in releases that are marketed as being "on" any number of labels like historic brands of music groups, label groups, and different divisions of Universal Music. Artists: Bon Jovi, Brandon Flowers, Fall Out Boy, Florence and the Machine, Jessie J, Keane, The Killers, Ladyhawke, Mumford & Sons, Rizzle Kicks and Amy Winehouse.
Promotional Material: Underneath is an image of examples of how Island Records reaches its audience and it's mainly in the form of technology, like the label has its own website where people are able to go and purchase the music, or see new updates about certain artists. Also, on the website the audience is able to buy gig tickets for their favourite artists. There are also pages on Facebook and Twitter, where the company can further reach their customers and give them exclusive updates about each of the record labels artists, and also they have their own personal Youtube page allowing the viewer to see new videos and updates about certain artists. However, looking at these forms of promotional materials, it seems that the way forward for audiences to gain information about their artists is on the internet, especially on social networking sites.
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